Carlos was watching a webinar from the "6 figure side hustle" people when he heard them talk about some really interesting pricing principles.
"People aren't logical. They're psychological."
And so there are simple things you can do that can help you increase your prices.
Whilst it may seem like manipulation, it's also about believing in the value you create – and making sure your customers believe in it too.
On this episode, Ben and Carlos discuss options and ordering, framing, and 10xing your price.