From P&G to WRITER: How Kushala Silva is helping CPG giants win the AI race

Kushala Silva shares his journey from P&G, Coca-Cola, and Amazon Private Brands to becoming the consumer packaged goods (CPG) lead at WRITER, where he's helping transform the industry through AI. With nearly 20 years of experience, he reveals how CPG companies are using AI for personalized experiences, omnichannel optimization, and operational efficiency — and why waiting isn't an option. From leading Coca-Cola's Freestyle machine project to helping century-old brands rewire for the digital age, Kushala highlights that successful AI adoption requires strong tech-business collaboration and a focus on measurable ROI. His vision? Self-evolving workflows that learn and improve autonomously create a future where companies taking decisive action now will emerge as tomorrow's market leaders.

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Learn more about WRITER at writer.com.