Campaign '68

3: A figure of destiny

Oct 2, 2018
Delve into the tumultuous 1968 presidential race among powerful figures like Richard Nixon and George Wallace. Explore Nixon's strategic 'law and order' campaign that resonated with the weary public. Discover how political manipulation emerged with coded language and racial rhetoric to sway Southern voters. Witness the intense rivalry that exploited societal divisions and incited anger, altering the fabric of American politics. This era defined a dramatic shift in voter sentiment and campaign strategies that still echoes today.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
INSIGHT

Order As A Moral Identity

  • Richard Nixon repackaged order as a moral claim to represent 'silent' Americans amid 1968 turmoil.
  • That framing turned law-and-order into a powerful, emotionally resonant political identity.
ANECDOTE

Campaign Blindspot From Inside

  • Ted Van Dyke recalls Humphrey's campaign missing alienated blue-collar voters while focusing on peace and unity.
  • That misread left Humphrey trailing Nixon by over 15 points in September 1968.
ANECDOTE

Wallace's Coded Populist Performance

  • George Wallace ran as an independent using populist, coded racial appeals and theatrical rallies to grow support.
  • He avoided explicit racism while signaling segregationist positions that many listeners understood.
Get the Snipd Podcast app to discover more snips from this episode
Get the app