Lulu Curiel is the CEO and Founder of Ivy Advisors, an MBA Admissions Consulting firm, and an HBS graduate. Throughout her time as a consultant, she’s worked with hundreds of aspiring MBA applicants looking to get into the top MBA programs. In this interview, Curiel shares her thoughts on what it takes to get into a Top MBA program, common mistakes she sees MBA applicants make, and some of the trends she is seeing in the MBA application season in 2020.