Episode 2 - Lindsay Vastola

In This Episode of the Coach Catalyst Podcast, our speaker talks about how she used email marketing as her bread and butter to take her business to the next level. She also shares struggles, the fatigue both physically and mentally that she had to endure. 

There are a lot of things to pick up on in this episode as she also explains in detail the things she could have done better on the earlier days of her business and help you avoid the same mistakes.

 

14:06-15:06  Lindsay shares about “Listening to your Gut”

• She talks about how it's more important that we "OBEY" our gut like you could have listened to it but you didn't obey it. If I didn't obey it I would have been doing that rat race."
• She talks about if she was cut out for someone else's work

19:07-20:00 What is Email Marketing?

•  She talks about how she had really already seen the value of email marketing, like as simple and as rudimentary it was, email marketing to this day is the bread and butter of her business.
• Business,referrals, ongoing marketing,communication, trust building.

25:36-25:56 How to Motivate your Employees

• Giving your employees ownership. Your staff needs to have ownership over something and they really stepped in to that.

 

34:20-36:03 A Better Business

• What do you need to be charging per hour, per square foot.She shares her insights about how she think it's worth it's wait and gold to find somebody  who could help you crunch numbers

 

38:41-40:17 Lindsay Shares about when You Should Expand your Business

• You decide when you couldn't take the work load anymore and that’s when you decide the time is now.

 

41:18-42:20 Thinking Long Term

• You have to have the end in mind, when it comes to business "what's the end game?" You want this to be just a business that, i mean not just a business, do you want this to 

 

 42:22 -42:57 What To Consider in the Business World?

• Don't think about the runway it's going to lead and your role as it needs to evolve from day 1 to day 365 and years beyond when you're burned out and tired from training so much or maybe you realize you don't like managing people. 

1:13:06-1:13:51 Opening a gym vs Streaming Coaching Sessions

• If you give people too many options, you also don't want it where two people are in the studio, 10 people are online , there is something about chemistry having those people in a room so I don't know. 
• Test and tweak and analyze and assess.

 

 1:29:36-1:30:29 Fatigue of Being a Business Owner

• You're dealing with client problems, you're dealing with landlord problems depending on what kind of arrangement you go into.

• She shares it was just a lot of mental fatigue that was taking away from what she wanted to be doing which was changing people's lives.