Lexis Episode 38 - Anna Islentyeva and the representation of masculinity in advertising
Here are the show notes for Episode 38, in which Lisa and Dan talk to Dr Anna Islentyeva of Innsbruck University, Austria about the representation of masculinity in advertising, including:
The “Real Men Score” paper she has recently published with her team
Stereotypes around gender representation
Methodologies and approaches to data
Multimodal approaches to visual texts
Anna’s university page: https://www.uibk.ac.at/anglistik/staff/islentyeva/islentyeva.html
Anna on Twitter: https://twitter.com/hei_anni
The “Real Men Score” paper: https://drive.google.com/file/d/1HZsad35JBMD0kM4FqpXpWn8xWnIzAiL-/view?usp=share_link
Anna Islentyeva, Elisabeth Zimmermann, Nadia Schützinger & Andrea Platzer (2023) ‘Real Men Score’: Masculinity in Contemporary Advertising Discourse, Critical Discourse Studies, DOI: 10.1080/17405904.2023.2173625
The study that Anna mentioned into perfume advertising was by Helen Ringrow and this is her book The Language of Cosmetics: The Language of Cosmetics Advertising | SpringerLink
And in our regular Lang in the News segment, Jacky and Dan talk about linguistic accommodation, the power of accents and why politicians love to talk down to us.
Northern lessons for southern Tories
https://twitter.com/christopherhope/status/1649520363926110210?t=pCM6q2gelPqBiOFGy4bQcA&s=19
https://www.telegraph.co.uk/news/2023/04/21/how-do-you-sex-a-limpet-susie/
Rishi Sunak’s downwards convergence
Here’s the clip: https://twitter.com/sturdyAlex/status/1640280827086143488
Is it “hilariously inauthentic”(Alex Andreou)?
Is it “sheer desperation by an out of touch rich boy trying to show he is in tune with the public” (Dave Lawrence in replies to tweet above https://twitter.com/dave43law/status/1640326877842685954?s=20 )?
Or is it just another example of politicians (of all parties) trying to sound more human and a perfectly natural way of doing language?
Jane Setter article about people keeping/losing accents:
George Osborne:
'Mockney' George Osborne backs working Briddish with dodgy accent
George 'Mockney' Osborne: Chancellor in Estuary accent shocker
George Osborne, gawd bless yer | Victoria Coren | The Guardian
Academics 'dropping regional accents' to fit in at elite universities (linked story to accommodation)
Ed Miliband with Russell Brand:
Accent on common ground as Miliband takes on Russell Brand's estuary twang
The cultural significance of Ed Miliband's mockney accent | The Spectator
Has Ed Miliband changed his accent to get elected?
Tony Blair:
London Journal; Britons Prick Up Their Ears: Blair's a Li'l Peculiar
I don’t have a posh accent – am I bothered? | Suzanne Moore | The Guardian
Accents in Higher Education:
Academics 'dropping regional accents' to fit in at elite universities
British academics try to hide regional accents, study finds
Alex Barratta’s work on accents and teaching
Research exposes prejudice over teachers with northern accents
Contributors
Lisa Casey
blog: https://livingthroughlanguage.wordpress.com/ & Twitter: Language Debates (@LanguageDebates)
Dan Clayton
blog: EngLangBlog & Twitter: EngLangBlog (@EngLangBlog)
Mastodon:
Jacky Glancey
Twitter: https://twitter.com/JackyGlancey
Jill Lavender
Twitter: https://twitter.com/JillLavs
Matthew Butler
Twitter: https://twitter.com/MatthewbutlerCA
Music: Serge Quadrado - Cool Guys
Cool Guys by Serge Quadrado is licensed under a Attribution-NonCommercial 4.0 International License. From the Free Music Archive: https://freemusicarchive.org/music/serge-quadrado/urban/cool-guys