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Forbes Talks

Before The Legal Trouble How Diddy’s Empire Lost Millions Amid Mounting Legal Troubles

Jul 4, 2024
23:29

Over the past two decades, Diddy expanded his businesses across several lifestyle categories—including the Sean John fashion and fragrance lines, a wildly successful Cîroc vodka partnership with British spirits conglomerate Diageo and founding the Revolt TV network—and over that period (before taxes and fees), he earned nearly a billion dollars.


In 2019, Forbes estimated Combs’ personal wealth at $740 million. Both Combs and his team later claimed that he was a billionaire, despite offering no documentation to back up the claim. Forbes now conservatively estimates he is worth $400 million.


Given the severity of those civil cases and a looming federal investigation reportedly into human trafficking, Combs now faces an existential threat to his freedom and his fortune.


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