151: How To Unlock the Data Warehouse for Marketing with Chris Sell of GrowthLoop

Highlights from this week’s conversation include:

• The need for reverse ETL in marketing (2:24)
• Closing the gap between engineering, data, and marketing teams (8:37)
• The analytics persona’s opportunity (11:53)
• Interface layer (13:06)
• Approach to messy warehouse data (15:57)
• The need for a complicated infrastructure (28:43)
• Challenges in data integration for marketers (29:26)
• The evolution of the analytics stack (31:53)
• Orchestration of the data warehouse (38:39)
• The role of marketing tools (40:35)
• Generating custom assets (46:27)
• The shift towards making data processes easier (48:13)
• Final thoughts and takeaways (49:23)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.