Apple's AI strategy is revealed through the incorporation of AI in the recent iPhone event and the development of conversational AI. Salesforce's AI strategy, enterprise AI software trends, and AI in marketing are also discussed. Additionally, there is exploration of the potential rise of AI-related marketing in Los Angeles and a closed-door summit organized by Senator Chuck Schumer. The podcast concludes with a focus on Apple's evolving approach to AI, the importance of their new A17 pro chip and neural engine, and an invitation to join the AI Breakers Discord channel for further discussion.
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Quick takeaways
Apple's AI strategy focuses on on-device capabilities and privacy, demonstrated through the introduction of the A17 Pro chip with an enhanced neural engine.
The integration of AI in marketing campaigns highlights its growing presence in consumer-facing contexts.
Deep dives
Salesforce's AI advancements in enterprise software
Salesforce introduced a more advanced version of their AI layer called Einstein co-pilot, which serves as a conversational AI assistant. It allows employees and customers to access generative AI to improve productivity and efficiency. With features like prompt builder, skills builder, and model builder, companies can customize co-pilot to their specific needs. Furthermore, co-pilot is powered by Salesforce's own data cloud, providing access to valuable data. This announcement reflects the growing trend of AI integration in enterprise software, emphasizing customization and added value through AI functionalities.
Apple's AI efforts and the iPhone 15 unveiling
Apple's approach to AI has been evolving, with recent investments in AI tools and resources. The iPhone 15 unveiling highlighted Apple's commitment to on-device AI capabilities, rather than relying on cloud-based models. The introduction of the A17 Pro chip with an enhanced neural engine demonstrates Apple's focus on improving AI capabilities and privacy on their devices. These advancements enable features like faster voice dictation and a new double-tap gesture on the Apple Watch Series 9. Apple's emphasis on developing AI models that learn from individual users underscores the company's privacy-centric approach.
AI's role in marketing gimmicks and a closed-door AI summit
Artificial intelligence is increasingly being used in marketing campaigns, such as Coca-Cola's AI-designed flavor and Disney's AI-powered robots. These examples highlight the integration of AI as a marketing gimmick and demonstrate its growing presence in consumer-facing contexts. Meanwhile, a closed-door summit hosted by Senator Chuck Schumer brings together prominent AI leaders, tech CEOs, labor leaders, and civil rights advocates to discuss the challenges and opportunities of AI technology and its impact on US policy. The summit reflects the significance of AI in society and the actions being taken to address its implications.
At the iPhone/Apple Watch event yesterday we learned about Apple's new, more powerful chip and neural engine. NLW argues that the chip has lots to tell us about Apple's AI strategy. Before that on the Brief, the latest AI announcements from Salesforce, plus AI marketing from Coca-Cola and Disney.
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