The Social Radars Blake Scholl, Founder & CEO of Boom Supersonic
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Dec 8, 2025 
Blake Scholl, Founder and CEO of Boom Supersonic, shares his groundbreaking vision for reviving commercial supersonic travel. He discusses his journey from Barcode Hero to aviation, revealing how he challenged conventional wisdom. Blake unveils the innovative concept of an all-business-class airliner and highlights the technological breakthroughs that make it feasible. He reflects on the challenges of building a top-tier team and overcoming regulatory hurdles, along with the emotional triumph of breaking the sound barrier with the XB-1.
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Founder's Pain Determines Startup Difficulty
- Product difficulty is set by the founder's willingness to endure pain, not the idea itself.
- Motivation matters more than qualification when choosing which startup to pursue.
Institutional Incentives Inflate Challenges
- Institutions can overstate problem difficulty to justify their existence, skewing public assumptions.
- That incentive created myths that discouraged outsider attempts at supersonic travel.
All‑Business Supersonic Product-Market Fit
- An all-business-class supersonic airliner fits a real market niche between private jets and jumbo jets.
- Shorter flights reduce required seat space so economics can match premium fares with fewer technical gains.