Xavier Hébert-Couturier is the CEO and Co-Founder of Picketa Systems.

Picketa Systems offers real-time plant tissue sampling for growers and agri-businesses to conduct nutrient analyses rapidly and independently.

An online platform informs farmers instantly of nutrient deficiencies, enables agronomists to tailor nutrient critical levels and delivers a comprehensive overview of crop needs at the glimpse of a dashboard"

Takeaways

Genesis story of Picketa
How the business model has evolved
How real-time nutrient analysis is a gamechanger
Building their prototype
How Picketa fits into a farmer's typical process
Creating a seamless user experience
Grassroots marketing and getting in front of farmers
The focus on agronomists as their super users
Hardware + software integration and how to make it a great product
Selecting what crops to focus on early on
Industry trends show consolidation and a focus on precision agriculture
Platform integrations

Chapters

00:00 The Genesis of Picketa Systems

06:27 Business Model Evolution

11:52 Adapting Technology for Diverse Environments

17:23 Hardware and Software Integration

23:23 Navigating Industry Trends

33:06 Ecosystem and Platform Integration

Keywords

Picketa Systems, agriculture technology, crop analysis, tissue sampling, agronomy, business model, user experience, data utilization, marketing strategies, hardware integration

Xavier Hébert-Couturier from Picketa Systems