On this episode of #ThePlaybook, Tim Kobe, CEO of Eight Inc. and X Eight Ventures, shares his ideas on:
[2:30] Working with Steve Jobs and understanding logic vs intuitiveness
[8:29] The importance prototyping “offline” before launching a product or location
[11:44] What it means to connect to your customers by “designing human experience”
[14:00] How Steve Jobs taught him to focus on people with his design and not profit
Tim Kobe, CEO of Eight Inc. and X Eight Ventures, discusses his design work for Apple’s retail stores alongside Steve Jobs, how a focus on customer experience leads to monetary returns, and what it means to be able to successfully adapt your design plans.
The Playbook With David Meltzer