Cascade #18 - Rob Biederman: Deploying $105M to Back B2B, Roll-Ups, and Overlooked Markets
Rob Biederman is the founder and MP of Asymmetric Capital Partners—a venture firm taking a contrarian approach to backing B2B technology companies, roll-ups, and under-the-radar market opportunities.
Asymmetric launched in 2020 with a $105M debut fund, built on Rob’s vision of avoiding venture hype and instead investing in companies with long-term durability, strong customer value, and scalable economics. They’ve already backed 29 companies, many of which are profitable or on track for significant exits, and they’re pioneering a roll-up strategy, consolidating cash-flowing businesses and transforming them through proprietary technology.
Before launching Asymmetric, Rob built a career spanning finance, private equity, and entrepreneurship. He started at Goldman Sachs, moved into private equity at Bain Capital, and then took the leap into founding Catalant Technologies, a company that started as a Harvard Business School project and scaled into a 120,000-member expert marketplace.
We talked about why most VCs misunderstand venture cycles, how Asymmetric is capitalizing on overlooked sectors, the shift toward AI-enabled industries, and what it takes to build a truly differentiated fund—plus, why Rob believes the next billion-dollar company will come from a “boring” sector most VCs are ignoring.
Learn more about Rob and his fund below: