In this week's episode we kickoff the Arkansas Business Hall of Fame series where we will showcase conversations with the 2024 honorees who will be inducted into the Arkansas Business Hall of Fame in February 2024. The first conversation is with John Conner Jr., President of Holden-Conner Company. John, who hails from Newport, Arkansas and comes from a legacy of Arkansas farmers. He discusses his lifelong commitment to farming and his leadership role at the Holden Conner Company. He touches upon the significance of relationships in business and the Conner family's multi-generational ties to the University of Arkansas. Brent also delves into John's approach to expanding his family's farming operations, his strategic insights into land development, and the hard work that has been instrumental in cultivating a successful agricultural enterprise in Arkansas. This episode is a celebration of John's contributions to the industry and the values that have propelled his family's legacy through five generations.