548. “I am my brand – how can I make my team sound like me?” | Coaching Session

Welcome to another exciting episode of the Product Boss Podcast! Today, we're thrilled to bring you an inspiring coaching session with Valery of Brennan Candle Co. Valery is a member of our Inner Circle Mastermind who first began her journey with us in our Multi-Stream Machine program, and she’s a true testament to resilience and success. Despite battling cancer, she soared to an impressive $100,000 in her first year of business. Her journey is nothing short of remarkable, and we're honored to be a part of it.

In this episode, we delve into the next phase of Valery's business growth. She's now embarking on the path of hiring and outsourcing to scale her business even further. We discuss the strategic move of hiring a team member to manage in-person markets—a dream for many of us, right?

Moreover, Valery is at a pivotal point where engaging an ad marketing agency is a viable step. This raises a crucial question for any personal brand: How do you scale your personality? We explore the intricacies of putting money behind ads, identifying the target market, crafting the right message, and encapsulating the essence of Valery and Brennan Candle Co. to ensure the brand's core values and uniqueness are amplified while scaling.

This episode is packed with insights and strategies for anyone looking to expand their business while staying authentic to their brand. So, let's dive in and uncover the secrets to successful scaling and brand integrity!

Resources:

• Support Valery’s business at brennancandleco.com
• Follow Brennan Candle Co on Instagram: @brennancandleco
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss