How Unique is Your Sales Approach? - Trap #2

What is your agency's set offense? Can you clearly articulate the differences of your agency vs. everybody else? Are your pipelines overflowing? If any of those answers are no, you may be falling into Good Results Trap #2, which we cover on today's Agent Leader podcast.

In this episode, Brent Kelly continues the Good Results Traps 7-part series by covering the “trap” of doing good despite having No Unique Sales Approach.

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You can go back to listen to Trap #1 – Having No Set Strategic of Financial Plan now

Episode highlights:

(3:50): Brent talks about how 2023 was a record-breaking year in organic growth percentage across the board as reported by Reagan Consulting.

(6:36:) Brent warns that when good results are coming easy, we often forget about what's possible for our agency.

Four Areas in Trap #2 to Consider:

(6:50): Commodity-based Selling rather than being a trusted advisor

(10:15): Not knowing or unable to define your points of differentiation.

(12:27): Having pipelines that aren’t full of ideal clients

(19:50): Having low referral rates

Keep listening for the rest of the Good Results Traps insurance agencies fall into, and learn how to easily avoid them.

If you’re ready to take your agency to the next level with proven processes and programs, learn about the Sitkins Experience.