The Key Findings from Salesforce's Nonprofit Trends Report with John Jensen

If you’re a data driven person, get ready for a nitty gritty breakdown of the fifth edition release of the Nonprofit Trends Report, which answers a fundamental question:

Why do digital, mature organizations fare better than others?

Today we’ll break down the five chapters of the report with John Jensen, the Senior Director of Nonprofit Insights at Salesforce. In his role, he helps Salesforce for Nonprofits’ Product Marketing teams build the broadest possible understanding of the sector's goals and challenges across the world. After downloading the latest report, I knew I had to have him on the show.

Allow this conversation to inspire you to generate conversations within your organization. Where are you individually? And how can you make improvements?

In This Episode:

• How AI can improve donations by identifying different journeys, streams, and messages, which will requires fundraisers to think more creatively
• 40% of dollars raised in the US comes from 1% of donors! Younger, wealthier donors tend to be much more impact focused than older donors
• The tension that nonprofits are facing with minor vs. major donors
• How to improve the digital maturity of your organization without “fancy” tools or metrics
• The super simple “wouldn’t it be awesome if…?” framework to brainstorm the right questions
• Why nonprofits around the world are facing employee retention challenges and the importance of incorporating technology into your culture to make your organization a better place to work

Resources & Links

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Get your hands on the full report John and I talked through today. The Salesforce Nonprofit Trends Report contains insights from over 1,600 nonprofit managers and executives.

Connect with John at johnjensen@salesforce.com or on Twitter at @johnjensen and tell him what your priorities are for 2023.

Episode Partners:

Feathr is trusted by nonprofits of all shapes and wing-spans — including Hiway 80, who used Feathr to launch new retargeting ads and email campaigns. The result? They reached 36,000 new people and brought in $13,000 in donations, 300% more than their original goal! Don’t rely on magic to hit your goals next year. Use Feathr to elevate your digital marketing campaigns and grow impact in 2023. Click here to learn more.

Ready to level up your storytelling and learn from the best in the sector? Join me in San Diego at the

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