On this episode of #ThePlaybook, Steven Kalifowitz, Chief Marketing Officer for Crypto.com, and Russell Silvers and Nick Baker, Chief Operating Officers for AEG, share their thoughts on:
- [2:42] - Why the values of Crypto.com and AEG helped to bring the deal together
- [10:02] - The plan for unveiling the new signage at the Crypto.com Arena
- [12:01] - How this new relationship is bringing one of the world’s most iconic stadiums into the future
- [15:20] - Why this partnership will help to create more conversation around cryptocurrency, as well as make an impact in the community
The Playbook With David Meltzer