Every day, some 2 million people search online for financial calculators.

These tools unlock enormous potential for marketing, data and personalization.

So, why are they so often seen as a mere box to check?

Chase Neinken, Co-founder and CRO and Matthew Covi, Co-founder and CEO at Signal Intent, see financial calculators differently. They joined me in the latest episode to explain why financial calculators should play a key role in any successful marketing strategy.

What we talked about:

- The power of financial calculators (and why most financial brands aren’t harnessing them fully)

- How financial calculators can unlock first-party data and prepare you for the coming cookie-pocalypse

- The trouble with building calculators in-house

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

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Thursday of Week 32 in Ordinary Time - Luke 17: 20-25