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The Great Creators with Guy Raz
Andy J. Pizza: This Author-Illustrator Wants to Give You a Creative Pep Talk
Dec 26, 2023
Andy J. Pizza shares his journey from a creative but unfocused child to a successful author-illustrator. He talks about a life-changing medical diagnosis, finding his artistic style, and the neuroscience behind artistic taste. Andy discusses overcoming creative blocks and the epiphany that led to his biggest breakthrough.
58:43
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Quick takeaways
- Creativity involves novelty and usefulness, emphasizing purpose over novelty alone.
- Creativity can be approached improvisationally or methodically, both paths equally valid in the creative process.
Deep dives
The Origin of Invisible Things
Invisible Things, a picture book co-written by Andy J. Pizza and his wife Sophie Miller, stemmed from Andy's childhood discovery of the richness and intrigue in the unseen world around us. Inspired by neuroscience's definition of creativity as novelty and usefulness, Andy redefines creativity, emphasizing that it doesn't solely equate to novelty but must also serve a purpose. The book personifies abstract forces like feelings and physical phenomena to provide a tangible representation of invisible concepts, instilling curiosity and exploration in children.
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Discover
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