Business Daily
Business and Science: Communicating science
Sep 8, 2023
Meet a YouTuber making music about science, a science festival organiser, and a science communication consultant. They talk about the challenges of being a science YouTuber, the business model of science festivals, and the importance of companies communicating science to consumers.
18:22
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Quick takeaways
- Science communication has become a thriving business, with various mediums like festivals, events, and YouTube being used to convey scientific information.
- Science YouTubers face unique challenges in monetizing their content and often rely on Patreon or influencer marketing for financial support.
Deep dives
Science Communication as a Growing Business
Science communication has evolved into a full-fledged business, with various mediums like festivals, events, and YouTube being used to convey scientific information. Professionals like science communication consultants have emerged, offering their expertise in multimedia storytelling. The demand for science communication has increased due to skepticism, misinformation, and confusion prevalent in today's society. With the rise of social media, science communication has become more accessible to the public, leading to greater awareness of scientific advancements.
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