Cameron Herold, Founder of the COO Alliance and former COO of 1-800-GOT-JUNK, talks to Michael about building a successful company culture, effective process implementation, and what a strong relationship between a COO and CEO should look like. They also touch on how to attract “A” players to your team, how to approach each initiative with a Plan, Brief, Execute, and Debrief mentality, reverse engineering processes, and of course, penguins.

Cameron is a growth expert and an acclaimed “CEO Whisperer”, who has led several companies, focusing on people and process improvement. In 2000, Cameron was brought aboard as the COO of 1-800-GOT-JUNK?, leading operations, P&L, franchise development, and sales amongst other responsibilities. He helped grow 1-800-GOT-JUNK? from 12 franchises and $2 million in revenue to 300 franchises across 4 countries and $150 million in revenue when he departed in 2007. Since then, he’s written 5 books and serves as an independent consultant for several major companies. Upon realizing there was no group for COOs to learn and share their knowledge, Cameron founded the COO Alliance in 2016 as a network for COOs to exchange ideas and best practices.

Where to find Cameron:

Silent Discos with Penguins in Antarctica - Founder of the COO Alliance, and former 1-800-GOT-JUNK? COO, Cameron Herold opens up