Cannabis stocks have been soaring this week - obliterating short sellers and giving hope to cannabis investors after a tough year. Julia Jacobson, CEO of Aster Farms, talks to us about how retail taught her about understanding volatility and the importance of holding prices through a recession. We also cover how COVID affects supply chains, building a sustainable brand, the role of smaller farms in the ecosystem and why venture funding may be on hold until Q4 or later.
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