Listing Bits The Century 21 Rebrand with CEO Nick Bailey
‘Defy mediocrity and deliver extraordinary experiences.’
Century 21 has been in business for the past 47 years, and in that time, the branding has remained virtually unchanged. When Nick Bailey took the reins, however, he moved quickly to rebrand the company in a way that reflects the consumer-driven movement in the industry, engenders multi-generational appeal, and inspires his global team to deliver extraordinary experiences.
Nick took on the role of CEO and President of Century 21 in August 2017, and he is responsible for the organization’s 8K offices and 118K independent contractors in 80 countries around the world. He has 21 years of experience in the industry, earning his real estate license at the age of 21. Nick served as the VP of Growth and Development at RE/MAX World Headquarters for 12 years and VP of Broker Relations for Zillow Group for five years. He is a leader in franchising, brokerage management and technology, and Nick is known for increasing margins while mitigating the impact of economic change.
Today Nick explains how his diverse background allows him to see issues through different lenses, including that of the consumer. He walks us through the Century 21 rebrand, discussing the company’s new motto around delivering extraordinary experiences and the positive response to its new brand identity. Nick speaks to Century 21’s reputation for training, his take on new models like iBuyers, and the consumer-driven movement in real estate. Listen in for Nick’s insight on the necessity for open network, mobile-first technology and the healthy competition between Century 21 and Realogy.
What’s Discussed:
How Nick’s diverse real estate background helps create clarity
The consumer-driven movement in the real estate industry
Nick’s insight on the core of Century 21’s business
- Help affiliates grow companies
- Help agents get closings
Century 21’s new motto around delivering extraordinary experiences
The positive response to Century 21’s new brand identity
- Cross-functional (mid-priced AND high-end)
- Multi-generational appeal
How a brand’s design impacts consumer trust
Century 21’s reputation for training and education
Nick’s take on new models like Redfin and iBuyers
How the process of finding buyers and sellers has evolved
The difference between home search and home shopper
How agents remain essential to consumers despite industry disruption
Nick’s preference for integrated, open network technology
The healthy competition between Realogy and Century 21
Century 21’s international presence
Connect with Nick Bailey: