Branding Room Only with Paula T. Edgar How Effective Communication Impacts Business and Brand Development with Elise Holtzman
Do you think that not focusing on building a brand means that someone doesn’t have one? You always have a personal brand, whether you realize it or not! So you must be intentional about yours.
Many lawyers haven’t been taught about branding. Luckily, experts like my guest Elise Holtzman are dedicated to helping attorneys develop their businesses and brands.
Elise is a former lawyer turned coach. As the CEO of The Lawyer’s Edge, she and her team have spent over 15 years working exclusively with lawyers and law firms to help them become better business developers and leaders and grow thriving practices.
In this episode of the Branding Room Only podcast, you’ll hear about Elise’s journey from pre-med to lawyer to coach. You’ll also learn how effective communication through coaching, podcasting, and volunteerism has impacted her brand and business development. She also highlights the value and importance of understanding and adapting to different communication styles and personalities.
00:55 - How Elise defines personal brand and describes herself and her favorite quote from Jack Canfield
4:25 - Elise’s upbringing, why she pivoted from premed to law, and the rewards of practicing law
11:58 - Why Elise left law, how doing so affected her brand, and how she transitioned into coaching
19:45 - Elise’s passion for business development and how she started building her brand and business
24:02 - How leadership and volunteerism have helped Elise build her brand (and can do the same for yours)
27:27 - How the coaching process has influenced the way Elise has built her brand and helped her clients
33:13 - The biggest lesson learned about branding and business development from hosting a podcast
40:02 - The importance of effective communication, understanding personality types, and communication challenges that can crop up
47:05 - Two uncompromisable core values of Elise’s brand and what nakedness has to do with her Branding Room Only superpower
Mentioned In How Effective Communication Impacts Business and Brand Development with Elise Holtzman
The Lawyer’s Edge
Ignite Women’s Business Development Accelerator
Paula Edgar | How to Boldly Be YOU in Everything You Do - The Lawyer’s Edge Podcast
The Success Principles Workbook by Jack Canfield
Get Slightly Famous: Become a Celebrity in Your Field and Attract more Business With Less Effort by Steven Van Yoder
New Jersey Women Lawyers Association
Sponsor for this episode
PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.
To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.