Hello listeners! I love love love bringing on early stage startups onto the show and Gated is no exception. The thing I love about Gated's team is that they're small and nimble and they ooze good marketing from their bones.

Andy Mowat is co-founder and CEO (Chief Email Officer!) at Gated. Prior to Gated, Andy was VP of GTM Ops and Growth Marketing at Culture Amp (Series F employee engagement SaaS, he was there 4+ years) where he drove 10X growth in ARR, and prior to that he led marketing and customer success at Box.

Gated was founded in 2020 and has raised Seed funding ($3.3M total). Gated is noise canceling headphones for email. You get too many junk emails. Gated is a free solution that challenges unknown senders to donate in order to reach you.

Here's what we hit on:

Gated is a free tool and the way you make money is you’re getting a cut from those that donate - how are you growing users;

You’ve got a podcast called "Finding Focus" - why’d you start it and what's your goal with it (HINT: our vision is broader than just email, it's about defending your attention);

Looking ahead at your 2023 Marketing Plan, where are you putting your dollars;

What are your top marketing challenges right now (HINT: we are trying to change behaviors which is difficult);

What are 1-2 really good, creative marketing ideas you/your team have been rolling with.

You can find Andy on LinkedIn or send him an email (no, really): andy@gated.com 

Find out more about Gated.

This episode is sponsored by UMSO, the website builder for startups. Visit umso.com/MSM to learn more and use the code MSM20 for a 20% discount on your first three months.

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review.

And whenever you’re ready, there are 3 ways I can help you:

1. Startup marketing strategy, execution and advising (25+ happy clients and mentees) >> www.furmanovmarketing.com

2. Sign up to get my monthly newsletter where I'll make you chuckle/smile/both guaranteed >> https://share.hsforms.com/1cP1V40x7RGes5gHk1XNgNw47lba

3. Sponsor my Top 10% podcast and get startup founders, marketers and VCs hearing about your brand >> https://anchor.fm/anna-furmanov

You can also find me hanging out on LinkedIn every single week: www.linkedin.com/in/annafurmanov