This Is TASTE 484: 10.5 Million Instagram Fans Later with Betül Tunç
Oct 23, 2024
Betül Tunç, a rising star in the culinary world, shares her incredible journey from Turkey to creating stunning Instagram content and her debut cookbook, Turkuaz Kitchen. She delves into her innovative dough recipes and the cultural significance behind them. Betül discusses the challenges and joys of amassing 10.5 million followers, along with her collaboration with Anthropologie. The conversation highlights her love for desserts and her passion for blending traditional and modern cooking techniques, making her culinary story both inspiring and relatable.
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Turkuaz Kitchen's Origin
- Betül Tunç launched Turkuaz Kitchen out of a need for connection after moving to the U.S.
- Her husband suggested creating a social media account to connect with other foodies and store her recipes.
Family Food Background
- Betül Tunç grew up in a large, food-loving family where her mother cooked everything from scratch.
- Her uncles and cousins own restaurants in Turkey, giving her access to various Turkish dishes.
Food Photography Journey
- Betül Tunç's food photography journey began with disappointment in her early photos.
- Her husband gifted her a DSLR camera, which sparked her passion for food photography and videography.