Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Stuart Landesberg, CEO of Grove Collaborative (www.grove.co).
Grove makes natural home and personal care products with a mission to help every family create a healthy and beautiful home.
Grove recently raised raised $36.77 million of Series C funding in a deal led by Norwest Venture Partners. Bullpen Capital, Mayfield Fund, Serious Change, NextView Ventures, MHS Capital, John Replogle and others also participated in the round.
Stuart discusses raising initial capital based on a clickable prototype and excel, why he chose a B-Corporation, his investor funnel for the A round, and more.
How I Raised It - The podcast where we interview startup founders who raised capital.