Breaking Through in Cybersecurity Marketing Building A Media Program with Claire McKenna and Michelle Rawlings
This week, Claire Mckenna and Michelle Rawlings join us from BARR Advisory to talk about their roles and how they work with numerous people in the field to bolster their company’s goals. Claire is the senior writer and researcher at BARR while Michelle is the media coordinator. Together, they discuss communicating with SMEs, connecting experts in the field, and how they get everyone in their company involved with outreach through a curated media program.
Timecoded Guide:
[06:09] Incentivizing SMEs and finding content
[10:46] The Media BARR Program
[14:12] Choosing content for the program
[18:43] Challenges met with the BARR program
[23:45] ROI on the Media BARR Program
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Links:
Follow Claire on LinkedIn.
Spend some time with Michelle on Twitter and LinkedIn.
Visit BARR Advisory on LinkedIn and Twitter.
Check out the BARR Advisory website
Go back and listen to our previous episode on recycling brand content.
Follow Gianna on LinkedIn.
Catch up with Maria on LinkedIn.
Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.