Connecting Brands, Manufacturers, and Suppliers to Help Launch Ethical and Sustainable Products Faster - Kimberly Shenk // Co-founder and CEO of Novi

----------------------------------------

Spotlighting impact startups, brands, and founders.

We feature social impact startups, conscious brands, and visionary founders shaping the future of business. Join thousands—subscribe to our weekly newsletter for exclusive interviews, the latest funding rounds, digital tool reviews, and curated products fueling the impact economy.

To learn more, please visit causeartist.com

In episode 129 of the Disruptors for GOOD podcast I speak with Kimberly Shenk, Co-founder and CEO of Novi, on connecting brands, manufacturers, and suppliers to help launch sustainable products faster.

Technology is fundamentally changing the way we live, work, connect with each other and with the outside world. Current breakthroughs are challenging every sector in every country, with a speed and depth previously unseen.  Now, more than ever, the emergence of new technologies has the potential to transform our lives, make the planet a better place, and transform our path from unsustainable to sustainable.

No one knows better how to harness the power of technology for the greater good than Kimberly. Her mission in life is to replace unsustainable products with sustainable ones, a way of life she reflects in both her home and business. When Kimberly became pregnant, her constant questioning of chemical ingredients in beauty and personal care products culminated in a tech company start-up, Novi,  a groundbreaking platform for researching, sampling and sourcing raw ingredients and packaging that has enabled a new era of sustainable, transparent consumer products.

Today, Novi’s vast dataset and Artificial Intelligence has had a hand in the formulas and packaging of thousands of beauty and personal care products that are clean and sustainable, and better for people and the planet.

Kimberly’s earlier days saw her graduating top of her class from the United States Air Force Academy with a double major in Mathematics & Operations Research.  When stationed at Pearl Harbor as a Captain in the Air Force with a highly coveted Top Secret security clearance and working directly for the Pacific’s 3-star General running intelligence models, she won the 2013 Richard H. Barchi Prize for her work in “Analytics on Improving Integrated Air & Missile Defense in the Pacific Area of Responsibility.”

She then attended graduate school at the Massachusetts Institute of Technology on a full-ride scholarship to study Data Science, and graduated with a Master’s Degree in Operations Research.

After the Air Force, she started a second career in the tech industry. She built and led the Data Organization at Eventbrite and led the Product Organization at tech startup Domino Data Lab. With a passion for clean products, she co-founded NakedPoppy in 2017, raising $4 million to use data to bring clean and sustainable products to market.

----------------------------------------

 Disruptors for GOOD is powered by PIF Advisory — a global services firm empowering startups and enterprises with expert guidance, tailored solutions, and measurable results. Whether you’re launching your first venture or scaling globally, PIF Advisory delivers full-cycle support across every core function of your business:

• Bookkeeping, Accounting & Tax Management – Organized, compliant, and transparent financials managed by licensed professionals (CPAs, CFAs, CMAs, and lawyers) to drive smarter decision-making.
• Growth & Marketing – Data-driven strategies across branding, web, advertising, CRM, and sales enablement—all optimized for measurable ROI.
• Outsourced CFO – Flexible financial leadership covering cash flow, forecasting, and strategic planning.
• Entity Management – Stay compliant and ready for scale with expert corporate governance and compliance support.
• Operations, HR & Admin – Streamlined infrastructure to boost team efficiency and keep your business running smoothly.
• IT & Security – Safeguard your data and operations with best-in-class infrastructure, compliance, and protection.
• Technology Consulting – Build the right tech stack with expert support across NetSuite, QuickBooks, Avalara, and more.
• Management Consulting – Unlock growth with industry-specific advisory services focused on metrics, operations, and scalability.

As a sister company to PIF Capital Management, they also offer clients direct insights into venture capital and access to a global investor network—ranging from individuals to sovereign wealth funds.

👉 Learn more or schedule a discovery call at pifadvisory.com