From $25M to $1.1B: Ari Taublieb on Building Root's Viral Growth Engine

Jun 25, 2025

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Ari Taublieb, Chief Growth Officer at Root Financial, joins The Advisor Journey to share how he helped scale the firm from $25 million to $1.1 billion in AUM, primarily through YouTube.

Ari breaks down the playbook behind Root’s explosive organic growth, fueled by video content, community building, and a culture-first hiring model. He explains how one viral YouTube video can change everything, why conversion starts before the first meeting, and what it really means to build a client experience that scales without sacrificing quality.

From salmon breakfasts in a two-person office to a 65% close rate on $2M+ clients, Ari offers a behind-the-scenes look at Root’s rapid rise and the content engine powering it.

If you’re wondering what modern growth really looks like for advisory firms, this episode delivers the blueprint.

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