Danny Iny is the CEO of Mirasee, and the author of numerous books about online business and online courses, including Teach Your Gift, Effortless, and Guide on the Side.

Top 3 Value Bombs

1. Everyone has a gift that is valuable to teach to others. Everyone can relate to a time where someone came to you with a problem and you were able to help them not just by sheer force of luck and serendipity but by drawing on the things that you have learned how to do over the years.

2. What people wanna pay for is a shortcut. They want an outcome in less time, at less cost, and with less risk of failure. And if you can teach them how to get there with one or more of those things, then you can absolutely be successful with an online course.

3. The total structure of most expertise driven businesses is like a really long ladder with a rung at the top and a rung at the bottom and nothing in between.

They made a full length movie that has expert insights from people who've been successful creating and marketing online courses. Screenings will be from May 7-9, 2024. Get it for FREE at EOFire.com/Ladder - where you'll also get access into a 3-hour deep dive Master Class on the course building journey

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