In this episode, we talk about why most user-generated content (UGC) doesn’t convert into sales—and how to fix that.
Elijah Khasabo, founder of Vidovo, shares hard truths about why flashy videos often flop and what brands should do instead.
He breaks down how to create real, effective content, how to brief creators the right way, and what makes UGC actually perform on different platforms.
Topics discussed in this episode:
- Why most UGC fails—and it’s not the creator’s fault.
- How brands lose by not connecting with real people.
- Why the first frame matters more than the hook.
- What makes viral videos fail to convert.
- How light briefs outperform rigid scripts.
- Why UGC must be tailored by platform.
- How to systemize content testing—not guess.
- What bootstrapping teaches about content.
- How Vidovo matches brands with creators.
- Why ghosting happens—and how to prevent it.
Links & Resources
Website: https://vidovo.com
LinkedIn: https://www.linkedin.com/in/elijah-khasabo/
X/Twitter: https://x.com/VidovoUGC
Instagram: https://www.instagram.com/usevidovo
Get access to more free resources by visiting the show notes at
https://tinyurl.com/8m72etbc
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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast