Melissa Gaglione: Using Video Throughout the Sales Process

Summary

Melissa Gaglione shares her unique career path and how she transitioned from being a teacher to a news reporter to a successful sales professional. She discovered the power of video selling during her time as an SDR and used it to book meetings with C-suite executives from Fortune 500 companies. Melissa emphasizes the importance of not riding the roller coaster of sales and focuses on maintaining a balanced approach. She also discusses how she coaches others on video selling and the various ways video can be used throughout the sales process.

Takeaways

• If the usual sales process isn't yielding results, don't hesitate to think outside the box and find what works for you.
• Video selling can be a powerful tool for building connections and booking meetings with high-level executives
• Maintain a balanced approach in sales and don't let the highs and lows affect you
• Create video libraries to enable and support your sales team
• Use video throughout the sales process, from prospecting to follow-ups

Soundbites:

“Video Selling was my superpower.”

“You can book C-suite executives from Fortune 500 companies using these videos."

“If it's not scary, then you're not challenging yourself enough.”

Chapters

00:00 Introduction and Career Path

10:37 Discovering the Power of Video Selling

21:23 Using Video Throughout the Sales Process

25:53 Maintaining a Balanced Approach in Sales

27:13 The Key to a Great Day in Sales: Getting a Good Night's Sleep

Great Day In Sales Podcast Intro 

Great Day in Sales Podcast Outro