
Not My First Guess
Stocking supermarkets, building as a solo founder, and creating joy, with Ellie Webb
May 10, 2022
59:44
Ideas often come from experiencing frustration first hand. That's exactly what happened to Ellie. While giving up alcohol for a month, she got fed up with the lack of options available in lieu of her traditional G&T. That, coupled with career frustration, that she couldn't get a job building a consumer facing brand, led her to create her own. She launched Caleño- a non-alcoholic drinks brand, to bring more joy to those choosing to go alcohol free.
Today, Caleño has both d2c and traditional retail channels: including Sainsburys, Waitrose and M&S and restaurant chains
In this episode she shares:
- How she ended up being in the right mindset for entrepreneurship
- A pivotal trip to Columbia and how it shaped the brand
- The surprise opportunity to launch in their first supermarket
- Lessons learned as a solo founder
- And the time you really don’t want to hear your product is “on fire”
Links:
- https://calenodrinks.com/
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