Not My First Guess cover image

Not My First Guess

Stocking supermarkets, building as a solo founder, and creating joy, with Ellie Webb

May 10, 2022
59:44

Ideas often come from experiencing frustration first hand. That's exactly what happened to Ellie. While giving up alcohol for a month, she got fed up with the lack of options available in lieu of her traditional G&T. That, coupled with career frustration, that she couldn't get a job building a consumer facing brand, led her to create her own. She launched Caleño- a non-alcoholic drinks brand,  to bring more joy to those choosing to go alcohol free. 

Today, Caleño has both d2c and traditional retail channels: including Sainsburys, Waitrose and M&S and restaurant chains

In this episode she shares: 

  • How she ended up being in the right mindset for entrepreneurship
  • A pivotal trip to Columbia and how it shaped the brand
  • The surprise opportunity to launch in their first supermarket
  • Lessons learned as a solo founder
  • And the time you really don’t want to hear your product is “on fire”

Links: 

  • https://calenodrinks.com/

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