Ideas often come from experiencing frustration first hand. That's exactly what happened to Ellie. While giving up alcohol for a month, she got fed up with the lack of options available in lieu of her traditional G&T. That, coupled with career frustration, that she couldn't get a job building a consumer facing brand, led her to create her own. She launched Caleño- a non-alcoholic drinks brand,  to bring more joy to those choosing to go alcohol free. 

Today, Caleño has both d2c and traditional retail channels: including Sainsburys, Waitrose and M&S and restaurant chains

In this episode she shares: 

• How she ended up being in the right mindset for entrepreneurship
• A pivotal trip to Columbia and how it shaped the brand
• The surprise opportunity to launch in their first supermarket
• Lessons learned as a solo founder
• And the time you really don’t want to hear your product is “on fire”

Links: 

• https://calenodrinks.com/