Patrick Boyle On Finance

Sales Down, Pay Up: Inside Tesla’s Strange New Reality!

Aug 12, 2025
Tesla is facing a significant downturn in sales, with a startling 60% drop in the UK. Despite this, Elon Musk just received an astonishing $29 billion pay package, raising eyebrows regarding corporate governance. The Cybertruck is struggling, and competition is heating up from companies like BYD. As the company battles declining demand and skepticism about its self-driving technology, it raises questions about whether Tesla is still a growth entity or merely a cult stock. Hype seems to overshadow performance, challenging the very foundations of corporate oversight.
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INSIGHT

Sales Down, Pay Up Contradiction

  • Tesla's sales are collapsing globally while its board granted Elon Musk a $29B pay package, creating a stark contradiction.
  • That mismatch highlights weakening fundamentals paired with extraordinary governance decisions.
INSIGHT

Global Sales Slide And Rising Inventory

  • Tesla's deliveries and registrations have fallen substantially across major markets and inventories are rising.
  • BYD is surging and now outsells Tesla globally, highlighting intensifying competition.
INSIGHT

Weak Conditions Attached To Massive Award

  • Tesla's board awarded Musk 96 million shares (~$29B) as a retention/incentive move despite weak performance.
  • The award only requires Musk to stay in a senior role for two years and doesn't demand increased time or performance targets.
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