S3 E3 | Experimenting With New Media Models in Web3 w/Daisy Alioto

Daisy Alioto is the co-founder of Dirt, a daily(ish) newsletter about entertainment online that uses NFTs for community participation and governance. 

With over a decade of experience working in audience development at tech startups and companies like Time Inc, Daisy is well versed in content, editorial, marketing, community building, and more. This background prepped her to see the potential in web3 early on, as she was already familiar with the wide breadth of media structures that have popped up throughout the digital media boom. So when she decided she wanted to start a digital media project of her own, she and co-founder Kyle Chayka brought those traditional building blocks together with NFTs and web3 tech. Dirt was born.

Today, Dirt consists of a newsletter, NFT art editions and a growing community of readers and token-holders. The project is carving out a space for ‘weird but intelligent’ content and giving community members options for how deeply involved they want to be - from occasional consumers to collectors and curators. 

During our conversation with Daisy, she walks us through the rapidly changing digital media landscape. She explains the troubles with our reliance on digital ads and platforms, the idea of product-audience fit, and the opportunities in web3 for media to be more community supported. While she is deeply familiar with digital media’s current issues, she is optimistic about its future. 

We also discuss being a media-first brand, decentralized content creation, and the role that traditional marketing techniques play in web3. Finally, Daisy gives us her thoughts on where she sees media and social networks heading, and gives us a reason to go back and play Candyland again.

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Rehash: https://twitter.com/rehashweb3

Diana: https://twitter.com/ddwchen

Daisy: https://twitter.com/daisandconfused

Dirt: https://twitter.com/dirtxyz

⌛ TIMESTAMPS

0:00 Intro

0:30 Sponsors!

4:40 Daisy’s Background

6:43 Web3 media

9:21 New revenue models

13:14 NFT analytics & Bello

16:43 Web3 tech in the background

20:51 Dirt’s audience & Dirt Wire 

23:58 NFT projects need content

27:33 Building media into your brand

30:20 The value of media

32:08 Dirt’s NFTs and DAO

36:31 Community tastemaking

40:03 Decentralized content

42:33 Future media models and social networks

45:36 Rebranding “soulbound”

47:11 Daisy isn’t a hater

48:46 Twitter NFT bots, mud monsters, and following what you love

53:00 Follow Daisy!

🤝 SPONSORS

Lens Protocol: https://lens.xyz/

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DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.

DISCLAIMER: The information in this video is the opinion of the speaker(s) only and is for informational purposes only. You should not construe it as investment advice, tax advice, or legal advice, and it does not represent any entity's opinion but those of the speaker(s). For investment or legal advice, please seek a duly licensed professional.