NEJM Interview: Mr. Matthew Myers on efforts to reduce or eliminate smoking and prevent smoking-related illness and death.

Mr. Matthew Myers is the President of the Campaign for Tobacco-Free Kids. Stephen Morrissey, the interviewer, is the Managing Editor of the Journal. A.L. Fairchild, R. Bayer, and J. Colgrove. Renormalization of Smoking? E-Cigarettes and the Tobacco "Endgame." N Engl J Med 2014;370:293-5. J.P. Winickoff, M. Gottlieb, and M.M. Mello. Tobacco 21 - An Idea Whose Time Has Come. N Engl J Med 2014;370:295-7. M.C. Fiore, S.A. Schroeder, and T.B. Baker. Smoke, the Chief Killer - Strategies for Targeting Combustible Tobacco Use. N Engl J Med 2014;370:297-9.