On today's DomainSherpa interview, we discuss content marketing with Joe Pulizzi, the person who coined the phrase and the world's leading expert on the topic. We also discuss why he passed up the opportunity to buy ContentMarketing.com, whether he regrets it, and what it would have taken to close a deal when it was offered to him. It's an interesting case study on pairing exact-match domain names with the best end user of the domain name.