Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 2

Topics Discussed and Key Points:

·       Ricky’s experience working with the Japanese market.

·       Adapting to the new normal.

·       The benefits of working with local distributors.

·       What it takes to have a successful omnichannel approach.

·       How the approach to being successful in the Indonesian market has changed.

·       How consumer behaviour has changed.

Episode Summary:

Today on The Negotiation, we continue our conversation with Ricky Samuel, E-Commerce Lead at Mindshare, a global media agency, where he helps clients in understanding their e-commerce-related challenges to drive success.

Over the past 10 years, Ricky has served in roles at large corporations, including Bose, ASUS, and HP. In 2019, Ricky moved to Schneider Electric, and in 2021, he joined Mindshare Indonesia as E-Commerce Lead.

Regarding his move to Schneider Electric, Ricky says “I want to understand the regional point of view.”

Ricky also talks about Schneider’s E-Commerce partners, lessons from the Japanese market, adapting to the new normal of Covid, what it takes to have a successful omnichannel approach, changing consumer behaviour, and Ricky looks at the next 5 years.

Key Quotes:

“Price has now become less important.”

“You don’t need to have the same product in each marketplace.”

“Engagement to your customer is the key.”