ABC News Daily How Bunnings crushed its competitors
May 11, 2025
Angus Grigg, a Four Corners reporter, dives deep into Bunnings' market dominance. He reveals how Bunnings skillfully blends community ties with aggressive pricing strategies, making it a beloved choice among DIYers. The discussion highlights how smaller competitors struggle under Bunnings' shadow while showcasing the emotional journey of a worm farming couple betrayed by lost contracts. Grigg questions the supermarket-level scrutiny of Bunnings, pointing to potential gaps in oversight and the implications for suppliers and consumers alike.
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Sausage Sizzle Marketing Genius
- Bunnings' sausage sizzle is a brilliant, low-cost marketing tool that portrays the brand as hyper-local and community-focused.
- This consistent and friendly image has contributed significantly to Bunnings' strong brand identity.
Bunnings' Huge Market Dominance
- Bunnings generates $19 billion annually, making it five times larger than its nearest competitor.
- Its profit margin of 17% surpasses even major supermarkets like Coles and Woolworths by a wide margin.
Quasi-Monopoly Market Share
- Bunnings likely holds a market share between 33% and 70%, making it a quasi-monopoly without official figures.
- The company downplays its dominance since it can damage its image.