Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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This episode is focused on single product eCommerce businesses… that want to own a specific category.

Let me give some examples of single product direct to consumer businesses that own specific categories:

BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders

MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about

GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials. Their BIG IDEA was trendy innovative, effective performance wear

HONEST.COM - are an eco-friendly catalog product business for baby and household products THEIR BIG IDEA - to give all children a better, safer start.

HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags, THEIR BIG IDEA - timeless products with a fine regard for detail

....your turn!