The Industrial Real Estate Podcast cover image

The Industrial Real Estate Podcast

Tips to Help You Succeed in Industrial Brokerage

Apr 26, 2023
Larry Genet, an executive VP with CBRE, shares valuable insights on industrial brokerage. Topics include the qualities of a successful broker, old school vs new school prospecting, using social media for business growth, generating new business, the surprising growth of the small bay industrial sector during COVID-19, and future plans in industrial brokerage.
59:55

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Building a strong team and utilizing technology are crucial for success in industrial real estate.
  • Being an advisor to clients, prioritizing their best interests, and effectively conveying value are key to winning assignments.

Deep dives

The Importance of Building a Strong Team and Using Technology

Larry emphasizes the importance of building a strong team and utilizing technology in the industrial real estate market. He discusses the need to leverage technology, capital, and labor for mutual benefit. Larry believes that brokers should focus on scaling their business and creating a better customer experience through data management and the use of capital. He also highlights the significance of investing in marketing, including third-party online advertising, signage, and 3D virtual tours.

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