BiggerPockets Daily

Sunday Hustle: Social Media Hustle Breakdown with Lauren Krailo

Jul 6, 2025
In this session, Lauren Krailo, owner of Krailo Socials and an expert in AI-driven social media marketing, shares her insights on leveraging AI for impactful LinkedIn strategies. She discusses the transformative journey of her marketing agency and the challenges of adapting to an AI-focused landscape. Lauren emphasizes the importance of niching down, balancing work-life dynamics, and using tools like ChatGPT to optimize content creation. Get ready for practical tips to enhance your social media presence and engage your audience effectively!
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ANECDOTE

Accidental Start in Social Media

  • Lauren accidentally landed her first social media client through a wrong phone call mix-up.
  • She took the opportunity seriously and built her business from that chance event.
INSIGHT

Keys to Entrepreneurial Success

  • Entrepreneurship combines luck, strategy, and logic; you must persevere through challenges.
  • Sticking to your process ensures success, even if initial income is low.
ADVICE

Niche Your Marketing Strategy

  • Niche down your marketing focus to avoid complexity and improve results.
  • Specializing in industries like construction can help communicate clear ROI despite traditional mindsets.
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