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LuLaRoe's Beginnings
- LuLaRoe began as a small clothing business selling maxi skirts from a car trunk.
- It escalated into a multi-level marketing leggings company.
LuLaRoe's Legal Issues
- LuLaRoe's founders recently paid $4 million after being sued for pyramid scheme activity.
- However, LuLaRoe remains operational as an MLM.
Target Demographic and Business Model
- LuLaRoe targets stay-at-home mothers, promising them a lucrative business opportunity selling leggings.
- This requires a substantial down payment and recruiting new sellers.