#319: Abby Mercado, Co-Founder and CEO of Rescripted, on Building the #1 Global Integrated Care Platform for Fertility Patients

What Rescripted is and how Abby’s personal experience led her to the idea

Abby’s founder story and how winning a Techstars Startup Weekend gave her the push to commit to her idea

Abby’s objectives going through the Techstars program while simultaneously starting the company

What Abby found most valuable from Techstars

Their experience raising $2M+ exclusively from angel investors

The blocks they ran into that led to a pivot from B2B to D2C

Building a friendship and mentorship with Kristyn Hodgdon and eventually merging their businesses

The process of acqui-hiring Kristyn

How the concept for Rescripted has evolved over the years into their current multi-prong model

The tech, tools and resources Rescripted provides as an integrated care platform for fertility patients

How they’re helping women cope with an infertility diagnosis through mental health programming

Being community and cohort centric

How Abby allocates her time

What’s on deck for Rescripted and their big vision