The Amy Porterfield Show

I Was Bored with My Own Emails… So I Did This

28 snips
Apr 28, 2025
Tired of the same old email routine, the host revamps their newsletter to create a more personal and relatable experience. They highlight the importance of authenticity and storytelling to foster deeper connections with the audience. Listeners are invited to contribute their thoughts, emphasizing community involvement. Exciting teasers about upcoming marketing trends and personal insights keep the anticipation alive, promising a refreshing shift in content that feels like a conversation with a friend.
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ANECDOTE

Decade of Weekly Newsletters

  • Amy Porterfield wrote a weekly podcast newsletter for over 10 years.
  • She noticed it became a chore and lost its spark for her and her audience.
INSIGHT

Newsletter Engagement Decline

  • Declining engagement signaled the old podcast newsletters weren't working anymore.
  • Open rates dropped as emails became predictable and got lost among many others.
ADVICE

Embrace Experimentation and Openness

  • Experiment with new approaches if your current content becomes a chore.
  • Let your audience in and share beyond just teaching or selling.
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