The Amy Porterfield Show
I Was Bored with My Own Emails… So I Did This
Apr 28, 2025
Tired of the same old email routine, the host revamps their newsletter to create a more personal and relatable experience. They highlight the importance of authenticity and storytelling to foster deeper connections with the audience. Listeners are invited to contribute their thoughts, emphasizing community involvement. Exciting teasers about upcoming marketing trends and personal insights keep the anticipation alive, promising a refreshing shift in content that feels like a conversation with a friend.
12:44
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Quick takeaways
- The host recognized the need to refresh a decade-old newsletter format due to declining enthusiasm and audience engagement.
- A new personal newsletter will focus on intimate stories and insights, fostering a deeper connection with the audience through shared experiences.
Deep dives
Rethinking Old Practices
The host reflects on the challenges faced in producing a weekly podcast newsletter that once thrived for over a decade. Initially, the newsletter served as an effective tool to engage the audience and promote new episodes, but recent feelings of disinterest turned it into a mere chore. This decline in enthusiasm not only impacted the creator’s motivation but also affected audience engagement, as evident in decreasing open rates. Recognizing that the content felt predictable and lacked excitement prompted a reconsideration of its purpose and format.
