Businesses are always looking for ways to cut costs and improve customer engagement, and chatbots have become the newest shiny object on the block that have filled the hole as an alternative way to engage conversationally with customers. More importantly, chatbots are available to companies of all sizes, so it allows the small guys to compete with the larger, more established brands.
Chatbots have been proven to increase traffic flow, build email lists, provide a more personalized customer experience, and nurture leads. These are all things that every business wants. They also allow you to get creative with offers and promotions, and they're available 24/7, unlike traditional customer service for many businesses, so you never miss out on an opportunity to engage with your audience no matter what time it is.
https://www.theagentsofchange.com/253
The Agents of Change Digital Marketing Podcast