Business Is Boring The billion-dollar company that's just getting started
Aug 11, 2025
Jamie Beaton, founder and CEO of Crimson Education and a lecturer at the University of Auckland, shares his remarkable journey from teenage entrepreneur to leading a $300 million company. He discusses the creation of Crimson Global Academy and its innovative approach to education. The conversation highlights AI's role in reshaping learning and the importance of mentorship in nurturing young entrepreneurs. Jamie also critiques the NCEA system and advocates for a more inclusive and diverse educational landscape that benefits students worldwide.
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How Crimson Began
- Jamie Beaton launched Crimson during the eight months before Harvard when peers asked how he gained admission.
- He saw demand and built the business from that gap.
Elite Universities Can Be Affordable
- Jamie Beaton explains many families earn below NZ$380,000 so top US undergrad tuition can be effectively free via aid.
- That income‑based aid widens access beyond stereotypes.
Four-Year SWAT-Team Preparation
- Crimson runs a four‑year performance plan with assessments, competitions and a SWAT team of mentors to elevate candidates.
- Jamie Beaton compares the process to training for professional sports.