Shakespeare said 'To be, or not to be? That is the question.'
But if he lived today he'd probably say 'Freemium or Free Trial? That is the question.'
Plenty of companies have tried one or tried both and failed, not fully realizing the economics of each, and what conditions better enable one acquisition strategy versus the other.
To help unpack HOW to figure this out, I welcome the Prophet of Pricing, Profitwell CEO Patrick Campbell to this week's episode.
Patrick shares the what, how, and why of this age old topic, breaking down the considerations and success factors, and we even play a game of 'Freemium or Free Trial' where I come up with company ideas and he shares which strategy to go with.
Find Patrick online:
Twitter: @patticus
Find Profitwell online:
www.profitwell.com
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Startup Hypeman: The GOAT to Market Show